Again, how do you know it's Mod? Because there's a target on there. Oh yeah, and it's actually called 'The Mod Collection.' This whole set consists of an exfoliating face wash, shave cream, daily face balm, and (ooh) eau de toillete. Don't just look Mod, smell Mod too!
I was actually very curious about the cologne. I mean a Mod cologne? What, does it make you smell like the sea and sand of Brighton Beach?
According to the website, it's "masculine, modern and ever so slightly minty." Y'know, MOD! I really don't know what to make of it or its connection to anything Moddish, other than the target. Heck, they're not even using a sixties-ish, modern style font, like Eurostile, on this thing.
What I want to know is, other than Moddish folk, who is their primary market for this collection? Were there that many Mods in England crying out for a shave cream and scent to call their own? And are Mods buying this stuff so that they can truly be Mod from head to toe? I'm very curious...
All questions aside, there are some positive things to say about this attempt at a Mod cash-in. The company does seem to be a solid entrepeneural effort with hard work put in to making these products (instead of affixing a target to an already-made item). Also, they do seem to be very pro-environment in the manufacturing process and they don't test on animals.
But the most positive thing to say about the Mod Collection grooming kit? They're actually getting good reviews from people in the good smell industry! I can rant and rave all day long about a company placing a target on their products and calling them 'Mod', but based on the reviews I've read, if this was a regular non-Mod grooming kit, I might actually consider it!
QUESTION: Have any Mods actually used this stuff? And if you haven't, are you going to give 'em a try?
