Sure, there's the great set design, the beautiful early '60s costuming, the solid writing, and, of course, all those great characters. But, heck, I was sold by the first episode when they referenced the famous Volkswagen 'lemon' ad, which is generally credited for shifting the tone of advertising to a more 'hip' sensibility in the early '60s. (If interested in this subject, look up Thomas Frank's Conquest of Cool book... yes, I'm a nerd for this stuff.) Over 50 years later, advertisements have pushed the idea of 'hip' way past its breaking point.
And, what's hip these days? Yup, you guessed it: Mod! (To paraphrase my wife, "'Mod' is this season's black.") And what show is delving into the American 'Mod' era of the 1960s? Yup, you know it: Mad Men! So, it makes perfect sense to sell people a hip new line of clothing inspired by 'mod' as filtered through Mad Men.
|Want a chance to live the "Mod life" in NYC? Here you go!|
My guess is that, in time, people are just going to refer to this look as (the catch-all) 'mod.' And you'll probably be able to thank Mad Men and Banana Republic for that. You see, the big news all around is that Banana Republic has released an official Mad Men-licensed 'mod' line of clothing! Yup, Mad Men is about to have a very direct influence on men's style.
People are going to be walking around in clothing inspired by the clothing worn on a television show inspired by the clothing worn by real people in the 1960s. Talk about 'life imitating art imitating life!'
|Another Mod revival?|
Soon, 'mod' found its way to the United States, no longer really used as a noun to describe those English kids, but rather as an adjective used to describe pretty much anything new and 'hip.' And the the American youth ate it up! Feeding them all the 'mod' they wanted were companies mastering all those new hip techniques of advertising.
|The Mod acne solution! Image from Belly Buzz.|
|Modnick slacks & shirts for the older man. |
(And remember, in the 1960s, 'older man' probably meant anyone older than 25!)
Now, don't get me wrong... you all know I LOVE the Mod look! But let's be real here. Banana Republic is releasing a 'mod' line of clothing based on what un-hip adults would have been wearing in the United States in the late 1960s.
|I know, Pete Campbell, right?|
|Dean Martin, the guy who didn't "get" The Rolling Stones.|
My wife pointed out a key reason why she'd avoid the women's selections of this new 'mod' line: "Are you kidding? The minute you show up in one of those pieces, everyone will know. 'Hey, she's wearing a Mad Men dress!'" Heck, imagine showing up to a party in your new chic Mad Men-approved dress and finding one or two other women in the same exact dress? Quelle horreur!
Plus, for me, it'd be a little weird buying clothes based on a fashion designer's interpretation of 1960s styles found on a television show taking place in an era I've been interpreting on my own all this time. It'd be like rockabilly people buying a line of clothing based on Happy Days. Steampunk people buying a line of clothing based on Wild, Wild West. Or, I don't know, gothic people buying a line of clothing based on Twilight (don't know if this analogy makes sense, but I like it).
But hey, always look on the bright side, right? When you're walking down the street you'll be hearing a lot less "Hey, it's a Beatle!" Instead, that'll be replaced with "Hey, it's a Mad Men!" And, you won't have to bother explaining what you're about to strangers anymore. "Oh, I know what a Mod is. Mad Men, right?"
The flip side of that is that in a few years time, when mainstream fashion has moved away from the "Mad For Mod" look, you'll get to hear comments like, "Hey! 2013 called. It wants its Mad Men clothes back!"
But in the end, if I'm being honest with myself... yeah, I'll probably be looking for one of those Mad Men ties in the sales bins.
Besides, somehow we survived The Nanny going 'Mod' in the '90s. We'll survive this too.