Y'know, living in the U.S., it's hard to appreciate just how much Mod culture has infiltrated the public consciousness in the U.K. I once thought that Mods had fallen beneath the radar, even out there, but this commercial proves me wrong.
I find it pretty funny, myself, but I'm curious as to what the thoughts were when this first aired. Are Mods in the U.K. pretty much a common, well-known culture to be spoofed like this much like Haight-Ashbury hippies would be in the U.S.? Is Quadrophenia as well-known in the U.K. as, say, Saturday Night Fever is out here?
Also, what are YOUR thoughts on the above video?