October's been a crazy month so I still haven't had a chance to write about our recent trip through the streets of Europe. However, there was one stop there that I was happy to skip: the Pretty Green store on Carnaby Street. I'm sure many of you are already familiar with this shop which specializes in overcharging people for dumpy, somehow-associated-with-Mod casual wear like this and this.* Oh yeah, and it's owned by one of those baggy-jeans-wearing Oasis guys.
Well yesterday, I came across this item off the the wonderful Modculture site:
What you're looking at here is an official "replica Quadrophenia parka." And yes, I just typed those words out. Folks, it's an army jacket. Or more accurately, a copy of an army jacket worn by 'Jimmy' on the cover of The Who's Quadrophenia LP. FOR SALE. Hey Pretty Green, why not sell a replica Blow-Up camera? Or how about a replica of the one of the coffee cups seen in an early Style Council photo?
Now like I said, this thing is actually for sale because, y'know, why get a real army parka when you can buy an authentic movie parka? What's so fancy about this particular jacket? It's a limited edition with only 100 copies made. Am I missing something here?
So I bet you're all wondering how much this thing is? Get ready for it: £500! Yes, you read that right. In American dollars that's... a lot of money!
Listen, I'm all for people digging on cool pop culture memorabilia. Y'know, maybe a reproduction of Darth Vadar's mask or an official Batman utility belt. But a non-descript army jacket that looks no different than a real army jacket? For £500?
Hey, if you want to spend the cash to look unslick, be my guest. Me, I'd rather spend it on a tailor-made suit.
*Okay, seems like they've started adding ready-to-wear suit jackets and trousers to their collection. That's a good thing, right?